Matt Damon has rallied a number of celebrities including Bono, Olivia Wilde and Richard Branson to raise awareness regarding the disparities in clean water and sanitation throughout the world. The stars made a humorous PSA promoting Damon's charity, Water.org, which aired on March 22 .
Damon co-founded Water.org, which was previously known as WaterPartners International, to create new solutions in aiding areas of the world that don't have adequate access to clean water and sanitation. According to the organization, 3.4 million people die annually from a water-related disease.
The most recent campaign for Damon's charity uses humor to advance the message. In February, he hosted a parody press conference, in which actors played reporters, including Kate Micucci from Raising Hope and Lamorne Morris of The New Girl. During the mock press briefing, he pledged not to go to the bathroom until the entire world population obtains access to toilets, citing that more people have a cell phone than a toilet, a legitimate statistic following a laughable promise. Those who support the campaign can inform others of the cause by tagging their Instagram photos with the hashtag #strikewithme.
Wilde, Bono and Branson created the video to show their support for Damon's toilet strike and to spread the word about the cause in a lighthearted manner. In the PSA, they assert that Damon came to them for help during a meeting of the illuminati, and made fun of known pacifist Bono for allegedly beating the Boston born actor with a two-by-four.
The three celebrities echo Damon's pledge to not go to the bathroom until the world has access to sanitation and clean water. During the PSA, the actors break up the jokes with grave information on the state of water in areas of poverty - Bono noted that 780 million people, twice the population of the U.S., do not have access to clean water.
This video follows a previous PSA from Jason Bateman, Jessica Biel and Josh Gad, in which they agree to take Damon's pledge and refrain from using the toilet until everyone has the same luxury. Damon concludes both videos with a sentiment encouraging others to join the strike, "Remember if you don't use the toilet, you're a celebrity."
Other videos in this campaign include Damon breaking up with his toilet and a rally of YouTube user support.
Labels: Toilets and Bidets